Communication is crucial for supply chain management success

Today’s supply chains are complex networks of interdependent elements. Communication is crucial to supply chain success and yet it is surprisingly one of the biggest areas in need of improvement.

The modern nature of warehouses and the need for fast, slick processes to meet shorter turnarounds required complete visibility at all times. Managers need to be able to communicate with warehouse operatives, have a clear vision of how the warehouse is functioning all at once. Similarly, workers need to be able to reach a supervisor instantly if there is a problem without wasting precious productive time.

To achieve maximum productivity, enhanced communication needs to be introduced throughout the entire supply chain – including stores, warehouses and distribution centres – and even the end customer.

The supply chain is too often thought of as warehousing and undue attention is focussed here.  With technologies such as RFID for scanning and tracking, and robotics for picking, sortation and despatch, warehouse management can be automated including the use WMS, producing operational efficiencies, cost savings and increased throughput.

What are the benefits of modernising supply chain communications?

Creating an effective business backbone

While warehouses are more modern, they are still big, loud and sometimes disorganised environments and constant communication is crutial to keep processes flowing. Whether communicating between managers and staff, warehouse supervisors and operatives, or between different points of the supply chain network, there is a vital need for instant communication.

Warehouse communications can be streamlined with new technology such as the latest cloud WMS to ensure maximum productivity. Mobile communication, for instance, means staff and managers can now be ‘connected’ at all times, reducing the potential for delays and making sure the warehouse continues to run at its best. This need for a single line of communication across the entire network is now more important than ever and forms the basis for the rest of the warehouse to operative effectively.

Optimised operations

While warehouses are still primarily geared towards a model of shipping bulk items to stores, they must now also deal with smaller direct to customer deliveries and be able to pick-up and redistribute returned items across the supply chain.With so many moving parts, any delay in communication within the supply chain, and within the warehouse particularly, will ultimately lead to delays to items getting where they need to be the most – in the hands of customers.

Older communications like telephone stations and loud speakers are not effective in a modern warehouse environment. Operatives and managers now need access to mobile devices which allow them to communicate and track each other’s movement around the warehouse to speed up fulfilment rates.Some technology, like Voice Directed Picking (VDP) has been helpful in the past, enabling warehouse operatives to respond to voice-based direction and process tasks in a more natural and timely manner.

More modern, multi-modal speech-directed solutions have now developed this ability even further. For example, if a worker needed to pick multiple orders at once, in addition to getting voice instructions to the next pick up location, they can also view on a mobile screen where to place the item, while being able to scan barcodes and RFID tags to confirm correct pick-ups removes the delays of seeking verification from a manager.

Effective order management

We’ve already seen how warehouses have become a bigger part of direct to customer shipping fulfilment, and the need to meet next day and same day commitments alongside the store deliveries means operatives are under more pressure to optimise processes.

From scanning and tracking items through the warehouse, to monitoring progress through delivery or managing any returns, being able to track and communicate the progress of both supplies and finished goods is essential in today’s fast paced business world.

Connected mobile devices, equipped with scanners and location tracking technology, enable operatives to monitor the process of orders from the warehouse floor. The result is that items anywhere within the supply chain can be instantly located, significantly increasing accuracy.

Multi-mode solutions are key to the optimisation of order management, with research showing that these systems can reduce overall order fulfilment times by more than 15%, compared to voice-only solutions.It also helps to reduce error rates – again saving time and money – with error rates in voice-only systems being 63% higher compared to multi-modal communication.

Network-wide collaboration

The ability of managers to communicate with operatives on the warehouse floor is now only a small part of the fulfilment process and collaboration is now required across the entire supply network to track and monitor stock – including through the distribution and transport stage.

Mobile computers, which can be connected to the same voice and data communications and available at any point in the supply chain, make it much easier to keep the supply chain moving, with issues raised and solved immediately from anywhere.

For instance, in the past, the only time a wrong delivery could be identified was when the driver got to the end point. Now, the ability to directly scan items in situe means items can be confirmed before they are even moved and stock can be identified and delivered much more quickly.This alone is making the supply chain much more streamlined and ensuring that when problems do occur they are rapidly addressed.

Improving collaboration across the network also produces significant benefits from a fulfilment point, with individual items picked nearly 17% faster, and complete order fulfilment is  more than 15% faster with multi-modal communication.

Operational optimisation

Aligning operations throughout the supply chain – from the warehouse to the end user – ensures the smoothest and most efficient journey of stock and items.In an environment when different sized orders are being distributed to stores and customers, it becomes ever more important to improve communication and co-ordination: and a break down in either instantly affects co-operation along the supply chain – costing time and money and impacting a company’s reputation.

New technology, particularly wearable technology, means operatives and managers can be in constant contact while activities can be optimised, and productivity maximised, through the use of mobile comms, scanners and devices. Implementing this technology throughout the supply chain is vital in a modern, fast-paced environment, particularly one which has many more points of contact than previously.

Ensuring critical business information can be accessed, shared and edited across the network has become a fundamental component of the modern warehouse network and modernising communication is the only way the supply chain can handle current consumer lead demands.

About us:

Speak to one of our team to understand how Clarus’ WMS system can cost effectively support best practice warehouse management processes, better customer service and highly efficient working for a range of warehouse operations with pay per month options and no IT infrastructure needed.

Our platform can scale from a one user, small depot system to a 100’s of user distribution centre operation. The ClarusWMS platform will cost effectively scale with your business based on demand.

ClarusWMS is a UK based supplier of warehouse management solutions with a wealth of industry experience in third party logistics, wholesale / retail distribution, online fulfillment and manufacturing warehousing.

Call Back Request

Sign me up for blog posts and news too.

For more information about how we use and store your contact information, please see our privacy policy in the footer of this page.